Surfing is more than just a hobby. It’s a lifestyle. On big surf days, both the owner of Mike Brews and its customers can be found surfing instead of working. Staying true to surf culture, a psychedelic typeface is used. The curving shoulder, bowls, and counters of the letters represent waves. The colors green, orange, and blue reflect the colorfulness of California in the form of the land, sun, and sea. The painted bottles are guaranteed to grab the customer’s attention, no matter where they are located on the shelves.
Awards:
Best Graphic Design
Chapman University’s Departmental Show
Fall 2013
