Converse shoes are a staple of wardrobes everywhere. They actually are; over 60% of all Americans have owned a pair. I wear my Chuck Taylors almost every day, so obviously I was stoked to create this annual report. Annual reports are filled with financial and numerical information that can be either difficult to understand or boring or often both. By using a combination of hand-drawn illustrations, infographics, graphs and lifestyle photography I was able to create a report that was both representative of the Converse brand and enticing to investors. The end result is a visual and tactile book that even the average Joe would enjoy flipping through.