Tribeca Film Festival is in need of some festival swag (aka branded merchandise). Since starting in 2002, the Tribeca Film Festival has now become a world-renowned film festival. While becoming so internationally known is great, with this latest line of merchandise they wanted to showcase their roots, Tribeca, well as Manhattan, as a whole. Think edgy, grunge, NYC iconography. Paris may have the Eiffel Tower, but Tribeca’s got the water tower.